20th
JUL

MLB’s Most Marketable - Online Review

Posted by HedgeHog under Interactive, Sports Marketing

Sports Business Daily recently published results on their “Most Marketable In MLB Survey“. In this post we review how the most marketable fair with their online activation strategies.

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6th
JUL

@KingJames Twitter Launch

Posted by HedgeHog under Interactive, Sports Marketing

LeBron made his debut on Twitter today via @KingJames, and it brings up quite a few questions related to his own marketing team, his sponsors, and what role each has when it comes to an online strategy.

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30th
JUN

Rick Pitino’s Online Activation

Posted by HedgeHog under Interactive, Sports Marketing

Caught an article yesterday on ESPN,”Rick Pitino Fights Back”, that focuses on the competition vs. Coach Calipari at Kentucky. In this post we look at one thing Coach Pitino could really use - a better online activation.

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21st
MAY

Jennie Finch

Posted by HedgeHog under Interactive, Sports Marketing, UnCommon News

Recently completed an online activation for softball star, Jennie Finch, by launching her official website: www.JennieFinch.com Also ck out: http://twitter.com/jfinch27 & http://store.JennieFinch.com

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7th
MAY

MLB Crown Jewel Ballparks Online

Posted by HedgeHog under Interactive, Sports Marketing

Ask just about any baseball fan what the crown jewel parks in MLB are, and chances are over 90% will say one or all of the following: Wrigley Field, Fenway Park, Yankee Stadium. These parks are true cathederals of baseball, but unfortunately they aren’t showcased that way online - not even close.

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21st
APR

LPGA.com - Time for Change

Posted by HedgeHog under Interactive, Sports Marketing

Yesterday more bad news was delivered to the LPGA with the announcement that Lorena Ochoa, the Tour’s best player, would formally retire on Friday. Even with losing event sponsors and top-level players - one marketing channel that still holds a lot of opportunity for the Tour is the main LPGA website.

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29th
MAR

Final 4 Online Review

Posted by HedgeHog under Interactive, Sports Marketing

With the Final 4 now set with Duke, West Virginia, Michigan State, and Butler - we took a look at each of their digital strategies and if it was battled out online - it would have to be renamed the Final 1.

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26th
FEB

Winter Olympians Online

Posted by HedgeHog under Interactive, Sports Marketing

After the 2008 Summer Olympics CNBC Sports Business reporter Darren Rovell listed the “25 Most Marketable Olympians” and we examined that list to see if they had official sites. Darren’s back with his new Winter Games list, and we rank them based on their online presence.

 

 

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25th
FEB

Trevor Bayne

Posted by HedgeHog under Sports Marketing, UnCommon News

Team UT is proud to officially announce working with NASCAR Nationwide Series driver -Trevor Bayne - on his new digital strategy. We’ll be developing a new official web site, and branded social media channels for Trevor.

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21st
FEB

The Jealousy of Danica Mania

Posted by HedgeHog under Sports Marketing, UnCommon News

It’s been interesting to watch and listen to the feedback from drivers (at every level and series) and the main NASCAR beat writers response to Danica Mania hitting NASCAR. Some has been favorable, some has been diplomatic, some has been simple jealousy.

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