About UT

Welcome to “Thinking UnCommon” - the blog of interactive studio, UnCommon Thinking®.

Background:
UnCommon Thinking® was founded in 2001 and is currently located in Chicago, Illinois.

Our team is a diverse group, but we all possess the following traits (athletic, passionate, well-rounded, creative, confident) to make up a truly UnCommon team.

Our work has received numerous awards including: FWA, Ultra Shock Bomb Shock, Internet Tiny, New Web Pick, Dope Awards, Crossmind.net, .Net Magazine, MoLuv, Web Site Design, Design Licks, USA Today Site of the Day, etc.

Philosophy:
It all comes down to culture, understanding culture. Culture changes, it’s moving all the time. If you lose sight of the brand culture and don’t move with it, then the brand will dissipate and the energy will go out of it. It becomes a dark chapter in the history of your logo.

You don’t exploit culture, you have to earn the right to represent it and you have to do that every day.
The web is the only “24-7-365” marketing channel, and if you don’t keep the promise every day, then you become just another mediocre brand.